Prime Residencies Earns Silver at Hashtag Asia Awards 2026, Joining the Region’s Top-Performing Digital Brands.
Prime Lands Residencies PLC has earned international recognition by winning the Silver Award for Best Use of Account-Based Marketing at the prestigious Hashtag Asia Awards 2026, held on 10 July 2026 at the Sofitel Singapore City Centre, Singapore, for its campaign, “Prime 365: Always-On. Always Ahead.”
The award marks a significant milestone for Prime Residencies and reinforces the company’s position as one of Sri Lanka’s leading real estate brands embracing innovation, customer-centricity, and digital excellence. It also highlights the ability of a Sri Lankan real estate developer to compete successfully on an international stage through insight-led strategy and data-driven marketing.
In the highly competitive category, the Gold Award was presented to an entry from Hong Kong, while the Bronze Award went to an entry from Singapore, placing Prime Residencies among an elite group of regional marketing leaders. The recognition reflects the company’s ability to compete successfully against some of Asia’s strongest digital marketing campaigns through innovation, customer-centric strategy, and data-driven execution.
More than recognizing a single campaign, the award celebrates Prime Residencies’ long-term digital marketing philosophy. Through its “always-on” approach, the company remains consistently connected with customers by delivering personalized, relevant, and timely communication throughout every stage of the property-buying journey, rather than limiting engagement to project launches or promotional campaigns.
The award-winning campaign combines advanced audience segmentation, performance marketing, marketing automation, content strategy, and data-driven insights to create highly personalized and relevant customer experiences across digital platforms, ensuring every customer interaction is timely, meaningful, and valuable.
For customers, this translates into receiving relevant information when it matters most. Whether they are purchasing their first home, seeking an investment opportunity, or searching for their ideal residence, Prime Residencies is committed to providing valuable market insights, property recommendations, and helpful information that enable customers to make informed decisions with confidence.
Behind every digital campaign is a carefully planned strategy driven by customer behavior, market intelligence, and performance analytics. Every communication is designed to reach the right audience through the right platform at the right time. By understanding customer preferences and delivering meaningful engagement instead of generic advertising, Prime Residencies continues to build long-term relationships founded on trust, transparency, and value.
Commenting on the achievement, Nalinda Heenatigala, Director Corporate Affairs for Prime Residencies said:
“Winning this award is a proud milestone for Prime Residencies. It reflects our commitment to placing customers at the center of everything we do. We believe effective marketing is not simply about promoting properties-it is about understanding customer needs, delivering relevant information, and helping people make confident investment decisions. This recognition inspires us to continue raising the standard of digital innovation and customer experience in Sri Lanka’s real estate industry.”
Prime Lands Residencies PLC is a publicly listed real estate developer and a member of the Prime Group, one of Sri Lanka’s most established and respected property development groups. Celebrating over 30 years of excellence, the Prime Group has successfully completed more than 70 developments across Sri Lanka, earning a reputation for quality, credibility, and timely delivery.
As the residential development arm of the Prime Group, Prime Lands Residencies PLC develops thoughtfully designed homes and apartments that deliver lasting value to homeowners and investors. The company also offers an exclusive portfolio of ultra-luxury residences under The One Collection, reflecting its commitment to exceptional design, premium quality, and elevated urban living.
Prime Residencies extends its sincere appreciation to its employees, customers, business partners, and everyone who contributed to this international achievement.
The Silver Award at the Hashtag Asia Awards 2026 represents another milestone in Prime Residencies’ journey of excellence, reinforcing its vision of creating exceptional living spaces while setting new benchmarks in customer engagement, digital innovation, and real estate marketing.
